Selling Equine Properties Creates Unique Challenges

Horse properties create two unique challenges: first, they tend to be more expensive than your typical residential home because they have more land and structures like a barns and arenas on the property. Second, horse properties require a buyer with a specific interests and needs. 

 Here are few recommendations to help you sell your horse property.

An Experienced Realtor

With a smaller pool of buyers, some unique factors come into play when selling your horse farm meaning you need a different strategy than the one followed by the average real estate agent listing an average home. An experienced realtor that works with equine properties knows how to target high quality leads by listing with specific keywords in specific markets and networks

 Professional Photos

A horse property or farm is more likely to attract an out-of-state or international buyer; these buyers start their search online. Professional photos help your listing stand out showcasing your property from the inside out. Include images of the home, the barn, outbuildings, arena, and the land. When taking photos of the land and structures of the building, you must do aerial photography. It’s not optional if you want your horse property to get attention. Aerial photography will give potential buyers an opportunity to understand the land layout and see how much land is with the home.

Adding Video Is Even Better

Today’s world is digital. Consumers are driven by digital content, inundated with social media, email campaigns and digital marketplaces; it’s simply part of our daily routines. 44 percent of home buyers look online at properties for sale as their first step. On the World Wide Web where video is king, internet videos are the hottest marketing tool. (Emphasize in quotes “Real estate listings that include video see a whopping 403 percent increase in listing inquiries.”) Video puts potential buyers right in front of your best features grabbing attention, sparking emotion and elevating perceived value.

Keep Areas Maintained and Clean:

Selling your horse property is a lot of work. Your realtor does a lot of work but it’s mainly up to you to keep the property “show-ready”. Preparing for onsite buyers must meet the expectation derived from your video - it’s the difference between getting the highest price and your home sitting on the market without any offers.

 ·         Fences should appear to be secure and intact.

·         Barns and outbuildings should be clean and organized,

·         Clean up after horses daily.

·         Drag and manicure arenas to appeal to competitors.

 With qualified photographer, videographer and real estate professionals at your disposal, you set the stage to close the sale of your equestrian real estate as soon as the potential buyer sets foot on the property.